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FrançaisTake a look at our case study from the field of poster research to see how you can achieve better conspicuity quickly and cost-effectively thanks to insights from predictive eye tracking. (Study in German).
Predictive eye tracking analyses where people look in the first few seconds – for example at an advertising poster. It is a methodology based on training data and artificial intelligence. Test subjects are no longer necessary with this approach. The studies can thus be carried out in less time and at lower cost than conventional eye tracking studies.
Products, advertising, signs, lettering and shop windows should be eye-catching to get noticed. With predictive eye tracking, conspicuity can be analysed and compared with other variants and benchmarks. Insights from predictive eye tracking studies directly help to optimise layout and design.
The methodology provides insights in different areas:
Take a look at our case study from the field of poster research to see how you can achieve better conspicuity quickly and cost-effectively thanks to insights from predictive eye tracking. (Study in German).
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