Deutsch
English
Français
Do you have a question?
Get in touch with me. Feel free to call me or send me an e-mail message. I look forward to the dialogue with you!
intervistaOnlinePanel
High quality
Our intervista Online Panel
The intervista Online Panel comprises more than 125,000 active persons in the B2C panel and 35,000 decision-makers and executives in Swiss companies of all sizes in the B2B panel.
intervista has unique recruitment opportunities in Switzerland that allow it to reach very broad sections of the Swiss online population. This includes recruitment in customer bases of large Swiss companies as well as recruitment through paper and telephone surveys.
Our Online Panel covers the whole of German-speaking and French-speaking Switzerland as well as Ticino. This means you always get the right target groups for your market research study – from all over Switzerland. Be it for population-representative samples or special target groups for quantitative online surveys or for the recruitment of suitable participants for qualitative studies, such as personal interviews, focus groups or online diaries. In addition to carrying out full service research projects in the intervista Online Panel, Sampling Only projects are also possible.
More than 125,000 participants
Our B2C panel
Through our B2C panel with more than 125,000 active participants, you can reach private individuals from all walks of life in Switzerland who can provide answers to your questions.
Your access to B2B target groups
Our B2B panel
Our B2B panel allows you to reach 35,000 decision-makers and executives in Swiss companies of almost all sizes. Access to this hard-to-reach target group allows you to gain insights into the use of products and service offerings for companies as well as business decisions across a wide range of sectors.
Our B2B panel covers all sectors of the economy, with the ability to select by 30 different industries, company size and function within the company.
Valid results thanks to high quality
Panel and data quality
Panel quality is of utmost importance to us and meets the highest standards. intervista ensures the quality of the online surveys with extensive data cleaning methods:
Monitoring of individual completion time, sample answerers (e.g. straight-lining), answer quality and quantity in open questions
Permanent removal of dubious respondents from the sample pool
Permanent quality control of the panel guarantees excellent data quality
The data protection of our panel participants is particularly important to us. intervista therefore complies in all respects with Swiss data protection regulations and the guidelines of the industry associations (ESOMAR and Swiss Insights).
How random samples are actually drawn from the panel
Our Panelbook explains how participants join the panel, how samples are selected and what quality checks are in place.
Certified quality
ISO certification
intervista is certified as a full-service provider and as an access panel provider in accordance with the international standard ISO 20252:2019 and meets the high requirements of the ISO certification body. The ISO 20252 standard is specifically tailored to the quality management of market research organisations and addresses, in particular, requirements relating to quality and project management, the handling of conceptual research aspects, methodology, data collection requirements, data management, data processing and reporting.
On the website of the International Organisation for Standardisation, or ISO for short, you will find further information on ISO 20252:2019 certification.
Visit the ISO websiteFAQs
An online panel is a group of registered persons who can be regularly invited for online surveys and other market research studies. Depending on the question, it can be used to compile targeted samples, for example according to sociodemographic characteristics, interests or other target group criteria.
An online panel is particularly suitable for quantitative online surveys as well as for recruiting participants for qualitative studies. The intervista online panel can be used to recruit representative samples of the population in Switzerland as well as specific and hard-to-reach target groups.
The intervista online panel comprises more than 125,000 active people in the B2C panel as well as around 35,000 specialists and executives in the B2B panel and covers the whole of Switzerland. In addition to population-representative samples, specific target groups can be recruited in a targeted manner, such as customers of certain companies, consumers of certain product categories, early adopters, high-net-worth individuals or people who are responsible for insurance, banking services, IT services, marketing or HR in companies, for example.
intervista relies on broad-based, active recruitment via controlled channels. This includes, in particular, recruitment via customer bases of large Swiss companies as well as postal invitations. intervista deliberately refrains from open self-registration as well as recruitment via search engine advertising or social media.
Active recruitment significantly reduces the risk of fake profiles, multiple registrations and AI-generated responses and helps to represent different population groups in the panel in the most balanced way possible. The panel structure is continuously reviewed and, if necessary, supplemented by targeted follow-up recruitments.
In addition to high-quality and controlled recruitment, intervista ensures panel quality through continuous maintenance and quality controls. This includes regular structure checks, the clean-up of duplicates and the exclusion of inactive participants.
The quality of the answers is also checked on an ongoing basis, including the individual completion time, conspicuous response patterns such as straight-lining, and the quality and quantity of open answers. Participants who repeatedly provide unreliable or low-quality answers will be removed from the sample pool.
In addition, intervista is certified as a full-service and access panel service provider according to ISO 20252:2019.
Yes. In addition to full-service market research projects, intervista also offers sampling only. intervista recruits suitable participants from its own online panel for a survey designed and programmed by the client itself. Recruitment for qualitative studies such as interviews, focus groups or online diaries is also possible.
Nadja Zwahlen