PaperSurveysandMixed-Mode

Online surveys are the most widely used survey method in market research. In the meantime, almost all sections of the population use the internet and thus fulfil the basic prerequisite for being surveyed by means of online surveys. The carefully recruited intervista Online-Panel offers optimal access to this: both large samples with a population-representative structure and very specific target groups can be reached without any problems. In customer and member surveys, too, it is often possible to contact participants directly online.

Nevertheless, there are sometimes good reasons to use a different method or to combine different methods – and intervista is an excellent partner for this as well.

In mixed-mode surveys, we combine two or more survey methods if this increases the quality and/or cost efficiency of the study. We can realise various combinations of online surveys (CAWI), paper surveys (PAPI), face-to-face surveys (CAPI) and telephone surveys (CATI) for you – if necessary in cooperation with selected CAPI/CATI field service partners.

The mixed-mode combination online + paper has proved particularly successful in practice. Both survey methods are self-administered and thus free of unwanted interviewer effects, both allow visual support with logos and illustrations – and they can be designed almost identically to ensure optimal comparability of responses.