Newsfromintervista

With valid data on brand perception, brand and marketing managers have a reliable compass for brand management at their fingertips.

Panel manager Julia Humm clarifies how clients can identify a high-quality online access panel and the measures intervista employs to ensure the quality of its own online panel.

Measuring mobility patterns via smartphone app: Using this method, Beat Fischer and Martin Bättig are modernizing mobility research. A conversation on the occasion of the five-year anniversary of “Footprints Research.”