A great deal of empirical research is carried out at universities and university-related institutes – and this in a wide variety of subject areas. Most of the project steps are carried out internally, but researchers are often faced with the question of how to generate high-quality data. The choice of data source is crucial for the reliability and, consequently, the publishability of the results.
According to the study design, surveys via an online access pool (referred to in market research as an online access panel) are often the obvious choice. Since the universities themselves do not usually maintain such pools of sufficient size, an external provider is the source of choice.
Here, there must be confidence that the pool is operated by experts and well maintained, and that it meets all the quality standards of online panels. After all, study results are only as good as the data collected. With our large online panel, we have an excellent data source to implement representative studies for you with very large samples or in regionally restricted target areas.