Category: Studies

Since the outbreak of COVID-19, the economic situation has been changing almost on a weekly basis. In addition to social life, the economy has also been severely affected. Many unanswered questions and uncertainties are currently shaping the situation: How are markets and brands changing, especially with regard to the buying and user behaviour of the consumers concerned? How is consumer sentiment developing? What will the post-Corona economy look like – and what must companies do now? What measures can be taken to prevent major sales losses?

In their article “Insights directly from the ski slope”, Beat Fischer and Felix Bernet, members of the management of intervista AG, show the possible uses and advantages of location-based mobile research using the example of winter sports tourism.

Study on advertising impact in times of Corona With these advertising channels you gain the most attention today!

Sponsorship is a central component of corporate public relations. Its effectiveness must be scrutinised in the same way as other measures within the framework of marketing controlling in order to have reliable information for marketing budget decisions. Is it worthwhile for companies to invest resources and money in sponsoring sports or cultural events?