In their article “Insights directly from the ski slope”, Beat Fischer and Felix Bernet, members of the management of intervista AG, show the possible uses and advantages of location-based mobile research using the example of winter sports tourism.
Study on advertising impact in times of Corona With these advertising channels you gain the most attention today!
Sponsorship is a central component of corporate public relations. Its effectiveness must be scrutinised in the same way as other measures within the framework of marketing controlling in order to have reliable information for marketing budget decisions. Is it worthwhile for companies to invest resources and money in sponsoring sports or cultural events?
The Customer Centricity Score is a suitable indicator, a simple measurement tool that maps the degree of customer centricity of the organisation and enables companies to identify the levers for more customer orientation.
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