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Smart brand management thanks to brand research
With valid data on brand perception, brand and marketing managers have a reliable compass for brand management at their fingertips.
With valid data on brand perception, brand and marketing managers have a reliable compass for brand management at their fingertips.
Panel manager Julia Humm clarifies how clients can identify a high-quality online access panel and the measures intervista employs to ensure the quality of its own online panel.
Measuring mobility patterns via smartphone app: Using this method, Beat Fischer and Martin Bättig are modernizing mobility research. A conversation on the occasion of the five-year anniversary of “Footprints Research.”
intervista founder Julia Urbahn answers five questions concerning the challenges and special features in surveys for managers and executives.