Smart brand management thanks to brand research
With valid data on brand perception, brand and marketing managers have a reliable compass for brand management at their fingertips.
With valid data on brand perception, brand and marketing managers have a reliable compass for brand management at their fingertips.
Panel manager Julia Humm clarifies how clients can identify a high-quality online access panel and the measures intervista employs to ensure the quality of its own online panel.
Measuring mobility patterns via smartphone app: Using this method, Beat Fischer and Martin Bättig are modernizing mobility research. A conversation on the occasion of the five-year anniversary of “Footprints Research.”
Dr Michael Schrackmann is a member of the management of intervista. In the interview, he talks about, among other things, what to look for in brand tracking studies in terms of quality, what the trends are and why intervista conducts studies tailored to the needs of its clients.