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Methods, Offers, Studies
Study target group analysis through segmentation – Swissmilk
Target group analysis through segmentation – the key to efficient marketing measures using the example of Swissmilk.
Author: Nadja Zwahlen
Reading time 6 min
A comparison of explicit vs. implicit measuring
How do the results of explicit and implicit measurement procedures differ? In the study “Beauty Ideal of Today” we examine whether the results of explicit and implicit measurement procedures differ.